Keeping customers engaged with your business is key for long-term sales. Building more personal relationships with your existing audience is one of the best customer retention strategies over the long term.
If you’re putting all your marketing efforts toward finding new customers, you’re missing out on a potentially significant stream of revenue. Furthermore, retaining customers increases the average lifetime yield of each lead, feeding back into the value of customer acquisition.
If you’re looking to win back inactive customers, you’re in the right place. We can craft an effective database reactivation campaign that will re-ignite your client list and bring customers back to your business!
The idea behind database reactivation is simple - it’s far cheaper to retain and reactivate a customer than it is to acquire a new one.
The aim of customer reactivation is to “wake up” or “win back” dormant and disengaged customers. We can reach out to lapsed customers who have previously expressed interest but for some reason or other have since disappeared.
Reactivation campaigns generally involve custom messaging and/or special offers designed to bring inactive customers back into the fold.
Some of the benefits of a customer reactivation campaign include:
Reactivation campaigns can be tailored to suit your business. Take a look at one example of how this works below.
Using our automation software we can approach your customer base with an offer via Text Messaging. Our powerful AI can understand the customer's response and reply accordingly.
If no response is given we will automatically follow up with an email that contains the offer. This two-step approach ensures we maximise the chance of leads converting to paying customers.
We can even handle booking appointments online and sending appointment reminders!
This is just one example of how to re-engage your customer list to bring them back to your business. It is extremely effective and, depending on the size of your list, can see your business booked up for months!
At Boost My Business we can manage the entire setup and reactivation campaign so you don't have to worry about the technical side of things.
Click the button below to get started...
Take your business to the next level by harnessing the power of SMS marketing to re-engage your customers. At Boost My Business we can manage the entire setup and campaign so you don't have to worry about the technical side of things.
Click the button below to get the ball rolling...
It costs five times as much to attract a new customer to your business, than to keep an existing one.
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.
Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.
It's what your customers want!
According to Sendgrid's Global Messaging Engagement Report, people across generations and borders prefer email and SMS for their communications. That’s why SMS and email both deserve a place in your communication toolset.
Of course, database reactivation should only be done on those who have opted in to receive promotional offers, but for those who have, this is an ethical and beneficial way to increase your profits without forking out thousands on paid ads that don't always work!
We can help you design and launch a high-converting database reactivation campaign tailored to your business, niche or target market that gets you results. Take a look at our DBR packages...
Ideal for those with a small list.
Up to 500 Leads
2 x SMS Messages
2 x Email Messages
For a more established list.
Up to 1000 Leads
2 x SMS Messages
2 x Email Messages
For a larger number of leads.
Up to 2500 Leads
3 x SMS Messages
3 x Email Messages
Bespoke packages are available on request including more detailed campaigns and larger lists.
We know the power of customer reactivation and we know it will benefit your business, so much so, we guarantee you'll be satisfied with the results.
If we don't generate you new business - we'll give you your money back.
(It's this button, just below)
It depends on a number of factors eg. The age and quality of your list. The strength of your offer. We can tell you that SMS messages have a 90% open rate, so you've every chance of getting eyes on your message.
Yes, ideally you need to curate the list to ensure no messages are sent to customers who have opted out of your marketing campaigns or problem customers (you know the ones). We will validate all emails to ensure we're not emailing dead email addresses.
We recommend having a list of at least 500 people to put in to a reactivation campaign. The bigger the list, the more responses you will get.
We can do campaigns that just start a conversation eg. 'We Miss You' but having a solid offer increases the chance of old leads converting in to new business. Simple product/service discounts are proven to work best eg. 'Grab 20% off our service if you reply to this text.'
If you'd like us to implement a text and email database reactivation campaign to boost your business and increase revenue WITHOUT massive ad spend please fill out the form below and we'll be in touch.