Why Use Database Reactivation?

Your customer database is a valuable asset.

Keeping customers engaged with your brand is key for long-term sales. Building more personal relationships with your audience is one of the best customer retention strategies over the long term. When that relationship goes cold, it's time to engage in database reactivation.

Email and SMS marketing are the first go-to to reactivate inactive customers. Here are some tips to make your reactivation campaigns more effective.

Why Use Database Reactivation?

Why reactivate your inactive customers?

Did you know that 20 to 50% of databases are inactive contacts?

Your inactive contacts are in fact contacts you knew already, who have been partial to your products and who know you as well. Considering this, it’s no wonder that they are easier to market to than people who have never heard of your business.

And when you understand that a 5% increase in customer retention can  increase profits by up to 95%, customer reactivation campaigns can deliver one of the highest ROI opportunities in your sales and marketing strategy.


Some of the benefits of a customer reactivation include:

  • It re-energizes your unengaged subscribers and converts them into active customers and prospects again

  • It strengthens existing client relationships by allowing you to understand why other customers went dormant

  • It reveals the truly inactive subscribers who prove immune to reactivation. These subscribers should be removed from your list completely to ensure your email deliverability is the best it can be to reach those who are interested in your business

It costs up to 5x more to acquire new business than it does to reactivate unresponsive customers.

Why do reactivation campaigns work so well?

You've already put in the effort

One reason to use a database reactivation campaign is that you already made the effort to reach these people in the past. While you don’t want to fall for the sunk cost fallacy and keep putting money into a losing strategy, a reactivation campaign can ensure that initial time and financial investment were worth it.

Your targets are already primed

Consider the fact that a reactivation campaign will target people who have already interacted with you. This means that they have already taken the important step of reaching out in some way. Essentially, they have already expressed interest and are further along in your sales funnel. Encouraging them to go further along the funnel makes more logical and financial sense than starting over with brand new prospects who require more effort to convert.

Your already have the customer's data

It's likely you already have valuable data on them that you can use to help with your reactivation campaign. Using this data lets you create a highly targeted marketing strategy. For example, you can target them with emails, sms or paid ads focusing on products or services related to past purchases or interests


At Boost My Business we can manage the entire setup and reactivation campaign so you don't have to worry about the technical side of things.

Click the button below to get started...


Take your business to the next level by harnessing the power of SMS marketing to re-engage your customers. At Boost My Business we can manage the entire setup and campaign so you don't have to worry about the technical side of things.

Click the button below to get the ball rolling...

Why you should do database activation NOW...

According to business data collected by Invesp (the conversion rate experts) there are a ton of reasons why database reactivation should be a priority for your business.

Database reactivation is cost effective

It costs five times as much to attract a new customer to your business, than to keep an existing one.

Reactivation works

The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.

Leverage the power of existing customers

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.

It's what your customers want!

According to Sendgrid's Global Messaging Engagement Report, people across generations and borders prefer email and SMS for their communications. That’s why SMS and email both deserve a place in your communication toolset.

Of course, database reactivation should only be done on those who have opted in to receive promotional offers, but for those who have, this is an ethical and beneficial way to increase your profits without forking out thousands on paid ads that don't always work!

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Are you ready to (re)engage?

If you'd like us to implement a text and email database reactivation campaign to boost your business and increase revenue please fill out the form below and we'll be in touch.

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