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How to create an effective landing page

October 23, 20224 min read

A well-designed landing page can greatly increase conversions for your business.

Tim Ash, CEO of SiteTuners

Landing pages can be an effective tool for driving conversions and achieving specific goals, such as getting someone to sign up for a newsletter or make a purchase. However, the effectiveness of a landing page depends on a variety of factors, including the quality of the design, the relevance of the offer, and the clarity of the call to action.

To maximize the effectiveness of a landing page, it's important to follow best practices such as keeping it simple, using a clear and compelling headline, using engaging and relevant images, using persuasive copy, and including a clear call to action. It's also important to test and optimize the page to ensure it is performing as well as possible.

Overall, if a landing page is well-designed and relevant to the audience, it can be a very effective tool for driving conversions.

Tips for creating an effective landing page:

  1. Keep it simple: A landing page should be focused on a single goal, such as getting someone to sign up for a newsletter or make a purchase. Avoid cluttered pages with too many options or distractions.

  2. Use a clear and compelling headline: The headline is the first thing people will see when they land on your page, so it should grab their attention and clearly communicate the value of your offer.

  3. Use engaging and relevant images: Images can help bring your landing page to life and make it more visually appealing. Use high-quality images that are relevant to your offer and help convey your message.

  4. Use persuasive copy: The copy on your landing page should be clear, concise, and persuasive. Use bullet points or numbered lists to break up the text and make it easy to scan.

  5. Include a call to action: A call to action (CTA) is a button or link that prompts the user to take a specific action, such as signing up for a newsletter or making a purchase. Make sure your CTA is clear and prominent, and consider using contrasting colors to make it stand out.

  6. Test and optimize: A/B testing allows you to compare different versions of your landing page to see which one performs better. Use A/B testing to fine-tune your landing page and improve its effectiveness over time.

A landing page is the first impression a potential customer gets of your business. It is crucial to get it right and make a good first impression.

Oli Gardner, co-founder of Unbounce

How many CTAs should I include on my landing page?

It's generally best to include just one call to action (CTA) on a landing page. Having too many CTAs can be confusing for the user and dilute the focus of the page. It's important to have a clear, specific goal for your landing page and design it around that goal, with the CTA serving as the main way for the user to take action.

For example, if your goal is to get someone to sign up for a newsletter, the CTA could be a button that says "Sign up for our newsletter." If your goal is to get someone to make a purchase, the CTA could be a "Buy now" button.

In some cases, it may be appropriate to include a secondary CTA, such as a link to learn more about the product or service being offered. However, it's important to make sure the secondary CTA is not competing with the primary CTA for the user's attention.

How do I write good headlines for my landing page?

The best headlines for landing pages are clear, concise, and attention-grabbing. They should clearly communicate the value of the offer and persuade the user to take action. Here are a few tips for writing effective headlines for landing pages:

  1. Keep it short and sweet: Aim for around 8-12 words. Longer headlines can be difficult to read and may not hold the user's attention.

  2. Use strong, action-oriented language: Use words like "discover," "unlock," and "achieve" to encourage the user to take action.

  3. Make it specific: Use specific and relevant details to show the user exactly what they will get from your offer.

  4. Use numbers: Numeric headlines tend to be more persuasive and can help grab the user's attention.

  5. Use benefit-oriented language: Focus on the benefits the user will receive from your offer, rather than just listing features.

Examples of effective headlines for landing pages might include "Get 50% off your first order," "Discover the secrets to a better night's sleep," or "Unlock the full potential of your business with our online course."

Landing pages are a critical element of any online marketing campaign. They give you the opportunity to present a clear and compelling value proposition to your audience and guide them through the conversion process.

Ryan Deiss, founder and CEO of Digital Marketer

digital marketinglanding pages
Tim has been in digital marketing for over 20 years and he loves to write about it.

Tim West

Tim has been in digital marketing for over 20 years and he loves to write about it.

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