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Using SMS in your marketing

March 07, 20235 min read

SMS marketing is a great way to connect with customers and drive conversions. It's quick, simple, and highly effective.

Dan Zarella, social media scientist

SMS marketing is a type of digital marketing that involves using text messages to communicate with customers and promote a business. SMS marketing can be used to send a variety of messages, including promotional offers, discounts, event invitations, and customer service updates.

One of the main benefits of SMS marketing is that it allows businesses to reach customers in a quick and direct way. SMS messages are typically read within a few minutes of being received, making it an effective way to grab the attention of customers. Additionally, SMS marketing is relatively inexpensive compared to other forms of marketing, making it a cost-effective way to reach a large audience.

SMS marketing is typically used in conjunction with other marketing channels, such as email marketing, social media marketing, and PPC advertising. It can be an effective way to complement these other marketing efforts and drive conversions.

Here are some useful tips for using SMS marketing for your business:

  • Build a list of opt-in customers: In order to send SMS marketing messages, you'll need to have a list of customers who have agreed to receive them. You can encourage customers to opt in to your SMS marketing list by offering them a special discount or promotion when they sign up.

  • Keep your messages brief and to the point: SMS messages have a character limit, so it's important to keep your messages brief and focused. Use clear, concise language and avoid using too much jargon or technical terms.

  • Use SMS to communicate with customers at key points in the customer journey: SMS marketing is most effective when it is used to communicate with customers at key points in the customer journey, such as when they make a purchase or when they are about to make a decision.

  • Use SMS marketing in conjunction with other marketing channels: SMS marketing is most effective when it is used in conjunction with other marketing channels, such as email marketing or social media marketing. This will help you reach a wider audience and increase the chances of conversion.

  • Use SMS marketing to send special offers and promotions: SMS marketing is a great way to send special offers and promotions to your customers. This can help drive sales and encourage customers to make a purchase.

  • Use SMS marketing to send personalized messages: SMS marketing allows you to send personalized messages to your customers. This can help increase the effectiveness of your marketing efforts and improve customer engagement.

  • Monitor and track the results of your SMS marketing campaigns: It's important to track and monitor the results of your SMS marketing campaigns so that you can see how effective they are and make any necessary adjustments. Use tools like Google Analytics or a SMS marketing platform to track the performance of your campaigns.

SMS marketing is a cost-effective way to reach a large audience in a short amount of time. It's personal, targeted, and highly effective.

Joe Pulizzi, content marketing expert

What type of SMS marketing messages to people like to receive?

It's important to keep in mind that different people have different preferences when it comes to SMS marketing. Some people may appreciate receiving SMS marketing messages that are relevant and personalized, while others may prefer to opt out of receiving SMS marketing messages altogether.

  • Here are a few types of SMS marketing that may be well-received by customers:

    1. Personalized SMS marketing: Customers may appreciate receiving SMS marketing messages that are personalized to their interests and needs. This can be achieved through the use of customer data and segmentation.

    2. Relevant SMS marketing: Customers may appreciate receiving SMS marketing messages that are relevant to their interests and needs. For example, if a customer has recently purchased a product, they may appreciate receiving an SMS marketing message that offers a related product or service.

    3. Timely SMS marketing: Customers may appreciate receiving SMS marketing messages that are timely and relevant to a specific event or occasion. For example, if a customer has a birthday coming up, they may appreciate receiving an SMS marketing message that offers a special birthday discount.

    4. Opt-in SMS marketing: Customers may appreciate being given the option to opt in to receive SMS marketing messages, rather than being automatically enrolled in a marketing list. This allows customers to choose whether or not they want to receive SMS marketing messages, which can help increase the chances that they will be well-received.

    5. Transactional SMS marketing: Customers may appreciate receiving SMS marketing messages that are related to a specific transaction or purchase. For example, if a customer has recently made a purchase online, they may appreciate receiving an SMS marketing message that provides a tracking number or delivery status update.

Who can I send SMS marketing messages to?

In many countries, it is legal to send SMS marketing messages as long as you have obtained the necessary consent from the recipient. This means that businesses must have the customer's written permission to send SMS marketing messages, either through a physical or electronic signature.

It's important to note that there are some strict guidelines that must be followed when sending SMS marketing messages. For example, businesses must include an opt-out mechanism in all SMS marketing messages, allowing customers to easily unsubscribe from receiving further messages. Additionally, businesses must ensure that all SMS marketing messages are clearly identified as marketing messages and must include the business's name and contact information.

Violating these guidelines can result in legal action being taken against the business, including fines and penalties. It's important to familiarize yourself with the laws and regulations in your country or region before sending SMS marketing messages to ensure that you are operating within the law.

digital marketingsms marketing
Tim has been in digital marketing for over 20 years and he loves to write about it.

Tim West

Tim has been in digital marketing for over 20 years and he loves to write about it.

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