The internet changed everything.
There's no denying that the internet has become a firm part of everday life with UK web users now spending an average of one in every 12 waking minutes each day online*.
The growth of smart phones and tablet usuage will only push this figure higher and the internet's key role in how people purchase goods and services online will continue to grow.
If you're not making the most of this new era of customer communication you can be sure that your competitors are.
*Office for National Statistics
People are incresingly turning to Google to research the products they buy or to locate local services. The Yellow Pages still has its place for some businesses but online searches are now more prominent.
Having an online prescence, whether it's a webstore, info site, or Facebook page, will allow new customers, who are looking for the exact products or services that you are selling, to find you online.
Online advertising has also proven to be a highly successful method of reaching new customers. Using Google's advertising network you can pay to target web users who would be interested in what you're selling. It's not as expensive as you might think.
The way businesses are communicating with ther customers has changed. The significant rise of social media websites now offers customers new ways to connect with companies online.
Tools are available that allow you to create communities around your own site, encourage discussion with customers, allow them to review your products and recommend your business.
The web has always been interactive. No one was really prepared for exactly how interactive it would be. Harness the collective power of your customers to create a better brand.